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Sundrift

Brand identity · Coastal lifestyle · Concept

Sundrift is a fictional Australian coastal clothing and lifestyle brand built around a simple invitation: take the slow way. Everyday essentials carry the ease of long summer days, from the coast to wherever life takes you.

A confident wave mark meets soft teal, pink, yellow and pale-blue gradients. Relaxed typography and warm, unhurried messaging bring the identity together across accessories, social campaigns and digital touchpoints.

Sundrift identity board with pastel gradients, wave wordmark, campaign graphics, tote and mobile mockups.
Concept adaptation · Original visual reference: Halo Branding / HALO LAB · AI-assisted edits
Sundrift gradient tote with the line Everyday essentials. Coastal state of mind.
Everyday essentials
Sundrift mobile identity with the headline Coastal living, everyday.
A coastal state of mind

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